On Choosing Type

First Principles Typography is not a science. Typography is an art. There are those who’d like to ‘scientificize’; those who believe that a large enough sample of data will somehow elicit good typography. However, this sausage-machine mentality will only ever produce sausages. That typography and choosing type is not a science trammeled...

90 days ago | | read the rest...

  1. Alicson

    Did you see this NYTimes article?

    April 2, 2008
    To the Letter Born
    By Steven Heller
    Many designers have waxed admiringly about Barack Obama’s sophisticated typographical design scheme, particularly the consistent use in much of his graphic material of the typeface Gotham, designed by Tobias Frere-Jones. So I called Brian Collins, an expert on branding, to get his thoughts on what this “good design” means for the candidate.

    [ link ]


    Apr 8, 11:08 AM

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