NoteSlate (single purposed tablet)

No, this isn’t a Kindle killer. No, this isn’t an iPad killer. NoteSlate offers a true niche product that is actually priced to work as a niche product. Right now NoteSlate exists in the realm of vaporware, but I hope their June 2011 release date is true.

I’ve personally been looking for a well-priced, quality product that could replace all the legal notepads and notebooks I’ve used to manage notes. Again, I view the NoteSlate with cautious optimism, since no physical device has been seen or demoed, but I hope this team delivers.

NetIP Chicago wins best chapter and best board

I started this year with a goal of making an impact to the community. I didn’t have a clear plan of how I was going to do it, but I knew I was going to do it. Then I met Ashwin. He told me about an idea he had to make an impact. It was big. It was bigger than I had originally imagined.

He wanted to restore prestige to the Chicago chapter of a South Asian non-profit called the Network of Indian Professionals. I hadn’t held the highest regard for the organization as I had seen it’s decline across several chapters from years before. “We can change that perception”, Ashwin told a crowd of 50 people. I’ve always been proud of my heritage, and never being one to slink away from the challenge, I bought into the vision and jumped on board.

Now flash forward 8 months.

That’s us on stage at the NetIP North America conference in Seattle accepting the Best Chapter award for the Chicago chapter. We made an impact.

I couldn’t be more proud of the work every single person did this year to change the perspective of NetIP Chicago. Late night planning sessions, early morning setup meetings, and all day working meetings, kept the chapter going. A team of people who saw “what was” and made “what could be” happen.

Congratulations to the entire NetIP Chicago board and the greater Chicago community! And as a parting note, here’s my 2nd favorite moment at the conference:

I still love making pizza

Yeah it’s been a while since I lit up the grill, but today it felt like I hadn’t missed a beat. It took a couple pizzas to get the dough stretching down, but when I did it turned out great.

Check out how my margherita pizza came out!

Those first few hundred characters for a Facebook event just got more important

Facebook logo
Image via Wikipedia

I recently wrote about the importance of the first 320 characters for a Facebook event. The rationale at the time was that Facebook would auto-publish the event to your Page wall and only the first 320 characters would be visible on the wall. The rest could be read if the reader clicked through to the event page.

Recently (in the last week), Facebook revamped their Facebook event page design and, low and behold, Facebook now truncates your event description. Gone are the days when you could provide every detail for your event without really thinking about the layout. Now Facebook will show the first 400? characters (haven’t confirmed the exact character count yet), and the rest will be hidden behind a “see more” link.

I like this new change for one reason, it helps me sell the importance of the first couple lines in a Facebook event. I’ve always advocated the need to keep descriptions short and action oriented. Here’s the anatomy of future Facebook events I create for organizations:

  • [150 words to briefly describe the event and why the reader wants to come]
  • [Shortened links to purchase tickets and/or learn more about the event]
  • [Ancillary information that can provide more value, but can also be found in other areas]

The attention span of the average reader is shrinking, so our copy should be shrinking to match it.

320 characters that count in Facebook events

Facebook logo
Image via Wikipedia

Facebook continues to be the most inconsistent marketing tool I’ve ever used. But through it all I still want to determine the best ways to take advantage of the system. The latest tip I have to offer is for Facebook events. Recently, Facebook revamped and “simplified” their event application, which changed several things.

The biggest change for me is that Facebook removed the choice to publish the event on creation. Now Facebook will automatically publish your event when you create it. The great thing though is that the post pulls live information from the event so if you change the event description, the post will update (though it won’t move up in the newsfeed).

The event will publish with the first 320 characters from your event description, so take advantage of it. Make sure to put the most important information in those 320 characters. For example, I recently added an event to a Facebook Page that required the attendee to do an additional action of RSVP’ing on the organization’s site. So I took the 320 characters to provide a short description of the event and then the link to RSVP on the organization’s site. Now when this event shows up in someone’s newsfeed, they know exactly what they need to do without even opening the event in Facebook.

Keep this in mind with your next Facebook Event.